Aptar joins hand with REBO for reusable water bottles

Aptar joins hand with REBO for reusable water bottles
REBO water smart canteen to minimize plastic waste

Aptar Food + Drink , a global leader in dispensing solutions for more than 25 years, has announced its partnership with REBO to offer a reusable water canteen that uses technology to assistance people stay hydrated while helping to collect tossed away plastic bottles that end up in our surroundings.

Aptar has committed to increase the amount of recycled materials in their products and amend the recyclability, reusability, or composability of their products by 2025, as aligned with the Ellen MacArthur Foundation's New Plastics Economic system Delivery.

Aptar is forming strategic partnerships to help create a more circular economy where plastic can be recycled and reused. The company is also investing in business models that aim to forge new consumer habits, create new ways of handling and protecting products, and help minimize plastic waste product .

Aptar & REBO partnered to increase market knowledge

"Aptar is committed to contribute to a more than circular economy that will help our customers and partners achieve their sustainability targets while creating a positive impact on our people and the planet," said Jerome Magniet , president of global market development at Aptar. "The partnership with REBO allows us to advance our market knowledge for emerging trends and leverage our manufacturing, regulatory, and innovation expertise."

The REBO water canteen uses Bluetooth technology embedded in the cap to track the corporeality of water consumed. A personalized hydration app (iOS and Android) syncs with the REBO canteen's smart cap to track wellness goals. The canteen lights upwards and sends consumers reminders to stay hydrated.

This water bottle makes consumers aware of their personal contribution in fugitive plastic bottles ending upward in the surround. For every time the user refills the REBO bottle, a credit is produced to fund the drove of a tossed-abroad plastic canteen.

This is part of the unique business model that REBO created to enable the funding of ocean-bound plastic waste collections . These plastic collections are done in underdeveloped regions, potentially creating a positive social affect on their families and community.

"Progressing on the battle against plastic waste in our oceans is in our hands," PierAndrea Quarta , founder and CEO of REBO said. "REBO puts engineering science in your hands to brand an immediate impact on the surroundings while you drink."

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